Beacon Digital Group - Email Marketing

Along with search marketing, email marketing is one of the most effective ways to communicate with an audience that is actively engaged and seeking to transact directly with your brand. We position you for growth through email by helping your organization champion each facet of the channel. We also help you to choose the right email marketing platform for success.

There are numerous facets that require seasoned expertise in order to maximize your brand’s potential with email marketing. These facets include list building, mobile template strategy, effective messaging, offer strategy, and optimizing frequency.

With our leadership, we guide you through the ever changing mobile landscape. Mobile optimized email templates have become an imperative in today’s mobile first email environment. “53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% seen in Q2 2014.” – Experian

“Email is the most popular function on the smart phone, so lets call it what it is: A smart mailer.”

– Jordie van Rijn