At Beacon, we are analytics experts. We refer to the practice of interpreting analytics as “Reading The Tea Leaves,” a form of fortune telling. This is a fit analogy because if you don’t understand what your user data is telling you in today’s digital world, it will cost you a fortune.
We monitor performance on a daily basis via analytics to ensure campaigns are running smoothly. We’re zealots about collecting, interpreting, and reporting analytics data to the business owners and corporate management that we work with.
With our strategic approach to analytics, we ensure that all digital channels are tied together and that user behavior is studied cross-channel. We help you make smart data-driven changes to your campaign creative, spending, and overall marketing mix.
“The price of light is less than the cost of darkness.”
– Arthur C. Nielsen