Social Media Marketing
Social media platforms have become the new dominant force on the internet. The usage statistics of popular social platforms are staggering and new sites and apps are gaining momentum on a daily basis. Facebook has roughly 1.4 billion monthly active users with 72% of online adults visiting the site at least once per month. Youtube is the second largest search engine on the web after Google. Instagram has 300 million monthly active users and Twitter is used by 26% of the adult internet engaged populous. Other important social platforms include Pinterest and LinkedIn.
Social media sites are the epicenter for brands to conduct a direct one-to-one conversation with their engaged consumers. Brand voice, messaging, and consumer dialog are under a microscope and exposed in social media like no other channel. As a result, brands must choose the most relevant social platforms and operate within those channels with the proper approach for each, while maintaining design and messaging consistency.
Beacon audits your social media marketing presence and provides you with a social media roadmap to help your organization perform optimally in this growing, challenging and time consuming area.
“Until Facebook came along, there was hardly anywhere on the public Internet where you had to operate with your real name.”
– David Kirkpatrick